01 THE ONE is considered the leading name in design & fashion orientated watches, The brand has been a pioneer of innovation and style since the very beginning and now present in 20 countries world-wide.
Instead of following the trends on the watch market, 01 THE ONE’s objective is to create something unique and different.
Anton Kraft's idea was to create a watch line perfect for independent people who follow their own unique path in life and trend-setters who express their individuality by the way they dress. From the very beginning, Anton Kraft ignored style-dictators and consumer forecasts of the fashion or watch establishment.
The 01 THE ONE staff reflects this freedom: a cosmopolitan team that creates a family-like working atmosphere. 01 THE ONE 'people' and their working methods are unconventional, but productive – driven by the idea of creating an evolution.
Instead of following the trends on the watch market, 01 THE ONE’s objective is to create something unique and different.
Anton Kraft's idea was to create a watch line perfect for independent people who follow their own unique path in life and trend-setters who express their individuality by the way they dress. From the very beginning, Anton Kraft ignored style-dictators and consumer forecasts of the fashion or watch establishment.
The 01 THE ONE staff reflects this freedom: a cosmopolitan team that creates a family-like working atmosphere. 01 THE ONE 'people' and their working methods are unconventional, but productive – driven by the idea of creating an evolution.
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